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Marketing Strategy Connting Digital Devices Concept
Sector of activity: Manufacturing industry
Client: API- BPE Trade Union Chamber
Location: Tunisia
Period: 2008-2009
Description: Situation of the Branch in Tunisia (companies, raw materials, production, employment, standardization, certification, institutional support). Benchmarking with the BPE branches of 4 countries (France, Spain, Italy, Morocco). Market and strategic positioning. Development Strategy (Strategic Options, Recommendations, Promotional Plan, New Projects Plan, Action Plan, Project Sheets and Action Sheets.
